Objective of this course :

  • Awareness of the huge opportunities and complexity our global world is associated with, for companies aiming at marketing/selling their products/services internationally

  • Fundamental issues that are facing local and international companies when they decide to expand into new markets/countries

  • Useful insights for developing a successful international marketing program

  • Connection with recent advances drawn from scientific publications in the field

See the "General presentation" document for detailed information about this course